AARCS is a professional interior design firm founded by Hetal Jujare. Hetal partnered with TechnoWolves Services to create a sophisticated digital presence that mirrors her unique design philosophy — one that needed to showcase a diverse portfolio while adhering to a set of very specific energetic guidelines laid out by the client's Vastu consultant.
Executive Summary
The project required a highly customized WordPress website that served two critical functions at once: showcasing AARCS's diverse interior design portfolio, and strictly following the Vastu-based design guidelines provided by the client's consultant. TechnoWolves successfully delivered a custom-tailored, aesthetic, and fully functional website that balances high-end interior design branding with precise client-mandated specifications.
The Challenge & Objectives
Most branding briefs come with soft preferences. This one came with a hard constraint that touched every corner of the design system. Four objectives defined the brief:
Vastu-Compliant Design
The website had to strictly follow Vastu principles provided by the client's consultant, which included the absolute prohibition of the colour black for highlights or design elements.
Refined Colour Palette
The brand identity necessitated the prominent use of purple as a primary colour, requiring a design that maintained professional elegance while using this bold colour effectively.
Brand & Personal Positioning
The platform needed to showcase not only the AARCS brand but also provide a window into the vision and expertise of founder Hetal Jujare.
Strategic Conversion
The site needed to be structured to highlight completed projects while maintaining intuitive, high-conversion calls to action for prospective clients.
Solution & Execution
TechnoWolves implemented a bespoke WordPress development process, ensuring that every design choice was intentional and aligned with the client's specific requirements.
Bespoke Design & Branding
We developed a completely custom WordPress theme from the ground up, moving away from off-the-shelf templates to ensure the brand's unique identity was preserved from the homepage down to every inner page.
Vastu-Aligned Visuals
We engineered a sophisticated colour strategy that used purple as the lead accent colour throughout the site. We meticulously scrubbed the design of all black elements, replacing them with alternative, harmonious tones that maintained visual contrast without violating the client's Vastu guidelines.
Holistic Content Showcase
We created dedicated, high-impact sections to introduce the founder, Hetal Jujare, and her professional journey, alongside a modular project gallery that allows potential clients to browse interior design transformations with ease.
User-Centric Architecture
CTAs were strategically placed across the site to guide visitors through a seamless journey, turning casual browsers into potential clients — without ever relying on the colour black to draw the eye.
"Designing around a single prohibited colour sounds simple until you realise how much of a design system quietly leans on black for contrast — we had to rebuild that entire visual hierarchy from scratch."
Key Results & Impact
Aesthetic Harmony
The final result is a clean, modern, and high-end digital portfolio that feels both luxurious and inviting, perfectly aligning with the firm's interior design services.
Client Satisfaction
Successfully navigated complex branding and Vastu-based design requirements without compromising the quality or performance of the website.
Stronger Digital Presence
The website now serves as an effective, professional hub for AARCS, properly positioning the brand to attract high-value clientele while showcasing Hetal Jujare's individual expertise.
What We Used
Custom WordPress theme development, a Vastu-aligned colour and design system built around purple as the lead accent, modular portfolio and founder-profile sections, and conversion-focused CTA placement — delivered end-to-end by the TechnoWolves team.
